A fan-shaped eye – Amurabi’s inspiration day: Charlotte Perriand’s exhibit
🔸 Once a month, we work on our strategy in an inspiring location. This time, Fondation d’entreprise Louis Vuitton and “The New World of Charlotte Perriand”, a visionary designer whose approach is still incredibly relevant today.
🔸 The inspiration sources were limitless for Amurabi team, as she put Man at the center of everything she did. A humanist approach to progress, with a “fan-shaped eye” and a deep collaborative spirit. Her iconic laying chair was designed to fit the “new forms of sitting down” defined by Le Corbusier.
🔸 Her commitment to the “formes utiles” collective (“useful form”) resonated, as she explained “useful and beautiful forms reveal the harmony between the demands of materials and creative aspirations”, making art enter into indivduals’ daily life by creating objects that were beautiful but always functional & economical.
🔸 Inspired by her vision of technical progress freeing up men (and women) through beauty and simplicity, we worked all day on the Fondation’s rooftop on our strategy : what could we do differently? what future projects motivate us ?
🌞 Ready to take on the new week !