About

Legal Design is powerful catalyst for change, that uncovers innovation opportunities by looking at problems and situations with a user-centric mind-set.

Design has long been a transformational force that helps organizations create innovative products, services and experiences that resonate with users. Thus generating something priceless: seamless adoption.

It takes the best lawyers to transcend technique and make it accessible.

Our expert lawyers use plain language, which is a 20 year-old academically recognized method to ensure readability and understanding of documents to the widest number of people. We apply international standards such as EU Guidelines, Center for Plain Language, Clarity International to get rid of legalese, while keeping the exact same legal scope.

Legal Innovation is multidisciplinary by nature.

Our team is composed of Magic-Circle lawyers and seasoned designers from renowned schools (ENSAD, Ensci…), all pioneers in Legal Design.

We also set up partnerships with the best professionals in their field: neuroscience experts to maximize engagement and foster change, or developers to create digital legal platforms and tools. We’re able to quickly set up a best-in-class multidisciplinary team fitting the needs of each project.

Prototyping means failing fast. While unusual to lawyers used to produced perfect final drafts, prototyping is a powerful design technique. It allows us to ensure alignment with our users’ needs, thus seamless adoption.

By our deliverables, we have proven that our Legal Design methodology enables the creation of accessible, actionable and engaging legal documents.

Team Amurabi

We are lawyers. We are designers. We humanize the law.
We don’t know of any laws which impose legal documents to be incomprehensible.
We like to dive into complexity to make it accessible: simple, never simplistic.
We are committed to innovation. Uncompromising. Fully engaged. Responsible.
If the law was an object it would be …
Decoding glasses

Marie Potel-Saville

Founder
CEO

Marie Potel-Saville combines over 15 years of Magic Circle experience at Freshfields and Allen & Overy in London, Brussels, Paris and EMEA General Counsel experience at Estée Lauder Companies and Chanel, along with a Master’s degree in Innovation by Design (ENSCI).

After having seen the results of Legal Design in her own legal division, she founded Amurabi to share its potential: more than a theory, it’s a tool for empowerment. In addition, she is a lecturer at Sciences Po Paris, University of Management of Singapore, Assas and contributes to initiatives of social service (access to justice, civic education, prevention).

The legal industry wants to innovate but does not know where to start. Our approach : users first, tech second.

if the law was an object it would be …
An A4 one-pager

Geoffrey Dorne

Designer
Lecturer

Trained as a graphic and digital designer, Geoffrey graduated from the École Nationale Supérieure des Arts Décoratifs de Paris (ENSAD) in 2009 – to conduct a 2-year design research work at EnsadLab. Under the name Design & Human, Geoffrey cultivates a resolutely committed, responsible and social practice.

With over ten years of experience, Geoffrey is strongly invested in design training: he is in charge of the design pedagogy for the Webschool Factory, has been giving courses and facilitating workshops since 2010 at the Sorbonne, Les Gobelins, Ecole des Arènes de Toulouse, Numa, ENSCI, Strate, Les Gobelins, L’Ecole Bleue, Sciences Po…

He has facilitated numerous legal design training workshops within the agency since 2018 and for the past ten years, he has been involved in projects focusing on access to justice and law, by collaborating with NGOs and associations.

Design is a human-centric approach.
Legal Design makes sense by empowering users.

If the law was an object it would be …
A smartphone app

Elisabeth Talbourdet

Project manager
Lawyer

After graduating from La Sorbonne, Sciences Po, King’s College London and Columbia Law School, Elisabeth trained as a lawyer amongst renowned law firms in London and Paris and discovered Legal Design working in-house. She was immediately taken by this new approach to law: a solution to make legal information clear and actionable – and to change the way legal recommendations are perceived, understood and applied.

A legal design pioneer of amongst her generation, Elisabeth has already worked on over 30 projects and facilitated dozens of workshops and conferences within the agency.

Taking part in the modernization of the law has always been a personal goal and through Legal Design, I wish to empower users by making the law accessible to all.

If the law was an object it would be …
A totem

Mai-Anne Benedic

Artistic Director
Copywriter

A former HEC preparer in love with philosophy, Mai Anne graduated in 2012 with a Master’s in artistic direction (Ecole Professionnelle Supérieure d’Arts Graphiques et d’Architecture de Paris).
Artistic director in an agency for 3 years, she then reinvented her practice under the name Somehow: at the crossroads of words and image, meaning and the sensitive.
Her non-verbal language with universal aim Speechless (research work in progress) lends 3 of her signs to Amurabi. Its foundation: “language informs thought – all design is a vector of change”.Mai Anne is also an author (Yggdrasil, Pil, Essarter…).

I love complexity – ordering it, giving it shape, distilling it to extract its essence.
The denser the substance, the more fundamental the role of design.

If the law was an object it would be …
A rubiks cube

Juliette Nier

Designer
Plastician

Juliette graduated in 2018 from the Ecole Nationale Supérieure des Arts Décoratifs de Paris (ENSAD).
She loves maps, instructions for use, and all those languages that she describes as “illiterate” – which punctuate her thesis around a multi-media communication, exclusively through images.
Juliette is convinced that today there is a real demand, a real “formal” need to think about texts and other legal supports. It is up to the designer to help the user think better by playing with shapes, colours, formats and technologies!

I see the law as a means of better anchoring design in society and in more concrete, everyday uses.

If the law was an object it would be …
A brain-teaser

Alexandra Ponzio

Artistic director
Designer

Alexandra graduated in 2013 with a Master’s degree in Image Communication Strategy (Ecole de Condé, Paris).
Having spent 5 years in a communication and advertising agency, her areas of expertise include luxury, fashion and lifestyle. She is now based in London where she also works as a freelance photographer.
Alexandra loves to experiment and to meet different worlds.
Legal design allows her, in her own words, “to return to the very essence of graphic design, which is to imagine, think and create a communication object accessible to all”.

I take on the challenge to make the law accessible to all through strategic design.

if the law was an object it would be …
A stone stele

Hammurabi

Babylon King
Legal Design Pioneer

His name carries the idea of reconciliation: in Akkadian, “the ancestor is a healer”. During his reign from 1792 to 1750 BC, he unified Mesopotamia around Babylon, cradle of swaddling civilizations.
A great administrator of his city, he wrote one of the oldest known legal documents (+/- 1750 BC).
His “Code of Laws” is not a document – but a 2-metre high stele placed in the center of the city so that everyone could have access to it. We work along this line: laws shaped by and for the human being, contributing to equality in the City.

More than a list of laws, this code is intended to be an ideal model of wisdom and fairness. Scribal schools have referred to it for over a thousand years.

Amurabi has a unique know-how: an extensive experience of global organisation’s legal divisions and cutting-edge design skills. This, coupled with their ability to leverage insights from previous projects helped us create a truly user-centric tool.
ISABELLE DERVAUT-BLAVET
Legal Operations & Transformation Director
at Renault

Our partners

If the law was an object it would be …
A Kayak

Dominique Ashby

Driven by a common passion for continuous improvement and innovation, we have been working with Dominique, founder of neuro@work on several Digital Transformation projects.
Drawing on her background in neuroscience, Dominique designs change programmes that put the human mind front and centre, to ensure transformation objectives fully connect and embed within the workforce. She focuses on understanding of how the human brain reacts to new systems and forms new working habits. This knowledge is applied in the strategic planning and roll-out of change programmes, to minimise resistance and realise sustainable behavioural change in the workforce. Her extensive experience of working in global organisations, allows her to have an insight into common operational challenges and proficiency in designing solutions to overcome them.

If the law was an object it would be …
a computer code

Glenn Cheynier

Designer UX - Digital Consultant

Passionate about AI, Blockchain and the impact these technologies
will have from a business perspective, we regularly collaborate with Glenn on our Digital Transformation projects. Digital Consultant & Designer UX for 8 years, Glenn has conceptualized and managed the development of over 100 digital projects (apps, CRM/ERP, social networks …) for various key accounts between Shanghai and Paris. Thanks to his expertise in conversational intelligence and chatbots projects, we collaborate with Glenn on the creation of digital contracts, including dedicated apps (NDAs, influencer contracts …).

If the law was an object it would be …
a key

Mathilde Da Roca

PhD in Cognitive Neurosciences

With a PhD in Cognitive Neuroscience, Mathilde specializes in human-centered design.

After 7 years in the automotive industry and at a design agency, she now leverages her theoretical and technical knowledge in the definition of systems based on usage contexts and user experience. Participatory design is one of her preferred fields. She also works as a lecturer and is involved in scientific research activities.

In her own words : “Legal Design is moral and pragmatic. Making the law accessible for greater efficiency.”

THEY TRUST US
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THEY TRUST US
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