Amurabi x Decideurs Magazine – What matters is solving users’ problem, not tech itself!

Publié le 13 . 12 . 2021
Dernière mise à jour 13 . 12 . 2021

✨ What matters is solving users’ problem, not tech itself✨

A few weeks ago, our founder & CEO, Marie Potel-Saville, was invited by the French Magazine, Décideurs Magazine, to talk about Amurabi’s activity and answer questions or doubts around Legaltech players such as: 

▪️The lack of transversality; 

▪️The lack of security; 

▪️The complexity of the Applications Programming Interface (API). 

🌟 Amurabi’s approach to Legal Design is human-centric and oriented toward solving problems. The priority is given to understanding users’ needs and friction points, through interviews, the study of users’ profiles and journeys, or co-creation workshops, before developing a solution. A human-centric mindset is the key to solving users’ problems, empowering them, and creating a satisfying Legal User Experience, at last.  

Users first, tech second!  🙌

💡 Marie also highlighted our work method that enables the creation of accessible, actionable and engaging legal documents: prototyping and user testing as powerful techniques to ensure alignment with users’ needs, thus seamless adoption!

Applied to contracts (NDA, terms and conditions, framework contract, etc.), legal innovation by design turns documents into tools for actions and creates measurable value: 

✅ Better understanding by the parties of their contractual commitments

✅ Speedier contract negotiation 

✅ Higher engagement 

✅ Better risk management 

A part of the Legaltech focuses on proposing a tech solution, regardless of the problem. But automating a contractual process that generates tensions and misunderstandings for users would not solve the problem and improve the document’s intelligibility and accessibility.  

Innovation is above all about integrating the needs of users. Investing in the latest shiny tool won’t magically resolve all the problems!

👉  To find out more, read the full interview (in French 🇫🇷) here

Many thanks to Marine Calvo for having us

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