Amurabi x Lefebvre-Dalloz – Innovation is much more that digitalization!

Publié le 16 . 11 . 2021
Dernière mise à jour 16 . 11 . 2021

💡Innovation is much more than digitalization! 

🎙️A few weeks ago, our founder, Marie Potel-Saville, was invited by the French legal publisher, Lefebvre-Dalloz, to discuss Legal design as a powerful tool to reveal lawyers as facilitators and drivers of innovation. 

To begin this interview, Marie went through the context of Amurabi’s creation: a legal innovation by design agency. She explained how her professional experience as the EMEA General Counsel at Estée Lauder companies led her to discover the Legal Design methodology and how it has forever changed her practice of law! 🚀

💻 We all would tend to approach innovation from the tech point of view. But it is a false belief to think that investing in the latest brilliant tool will magically resolve all the problems. Tech is not enough! First, lawyers need to question their practice of law and understand the users’ pain points and expectations. And that implies a multidisciplinary approach. Tech and multidisciplinary collaboration are actually complementary. Their combination is essential in providing a satisfying user experience, and overcoming the lawyers’ frustrations. 

🤔 The starting point for innovation is the resolution of an existing problem. Legal design uncovers opportunities for innovation by looking at problems and situations with a user-centric mindset – fundamental to understanding users’ journey and meet their needs. 

But how to measure the value of what we produce? Through our Lab User Testing and a methodology based on internationally recognized standards, we are able to evaluate: 

✅ The readability of the documents; 

✅ Their acceptability and acceptance; 

✅ Their usability; 

✅ Last but not least: the UX satisfaction. 

Another unmeasurable value: the pleasure we have to create accessible, actionable and engaging legal documents for our clients and the team cohesion that the Legal Design method generates! 🙌

➡️ To find our more, listen to the full podcast (in French 🇫🇷) here

Thanks to Lefebvre-Dalloz for having us

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