Our first Case Study for the CNIL project : Brawlcrush

Publié le 23 . 06 . 2021
Dernière mise à jour 23 . 06 . 2021

💥 The first case studies of our #CNIL project is live 💥

🧩 Brawl Crush is a made-up online puzzle game with cooperative or competitive modes that is very popular among 8-10 year olds. In order to play Brawl Crush, children, with the consent and participation of their parents, must create an account which is, among other things, used by the game to allow them to meet and play with friends

👨‍👩‍👧‍👧The focus groups revealed a gap between understanding and perception when creating accounts online. Children aged between 8 and 10 think they have mastered the registration process, but in reality they have difficulty understanding the notion of a company collecting their data and using it

📲To help them understand and regain control, we imagined a registration form quick and engaging, with a simple parameters setting, while ensuring both parents and children actually understand what personal data is being collected by the game

How did we do it ?
📍a step-by-step registration path for each data item and associated choices to allow children a simple association between a data item and its control;
📍lighter formulations of the information provided to avoid any overload that would discourage the child from reading and getting information;
📍a graphic design and tone adapted to children while avoiding the pitfall of visuals or infantilizing words to make children responsible for their choices.

🌟…and so much more ! Find out more about this case-study and stay tuned for the others coming up

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