Designing privacy on a global scale

Challenge

Moët Hennessy had carefully developed its internal global data privacy policy based on GDPR, to ensure high data privacy standards in each of its “maisons” around the world. But how to ensure ownership by all the stakeholders, tackle information overload and handle the attention challenge?

Process

We entirely restructured the policy, by users instead of legal issues.
We leveraged design techniques based on neuro-sciences to trigger awareness and engagement, by putting reading time tags on top of each section for example.

Results

A group policy dealing with complex and wide ranging privacy issues, to be rolled out throughout 30 subsidiaries. Based on the insights Amurabi’s team collected from users, we determined each role and designed the entire policy based on their respective journey. Delivering the right information, at the right time.

Design is now a key factor in data privacy compliance.

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