From Privacy-by-design to designing Privacy

Challenge

« I agree ». We’ve all ticked the box without even reading.

The problem is that GDPR (General Data Protection Regulation) clearly states that all information relating to personal data now needs to be communicated to consumers in a “concise, transparent, intelligible and easily accessible form, using clear and plain language” (Art. 12).

The Estée Lauder Companies Europe trusted Amurabi to empower the user by providing such clear and accessible information, creating a fully GDPR-compliant privacy policy.

Results

A user-friendly, transparent privacy policy that people want to read and can actually understand. The client decided that this EU-compliant version would become the new global standard for the group.

Privacy policies are about the users and their life. Transparency is key both to comply with GDPR and to build customer engagement.
Jonathan Perez,
EMEA Data Privacy Director,
Estée Lauder Companies Europe

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