How to ensure patient-centricity in partnership agreements?
Challenge
Servier came to Amurabi as part of a strategic initiative: patient centricity. How might we design partnership agreements with patient associations, and individual patients, to ensure empathy without condescendence, full clarity and accessibility while acknowledging patients’ expertise? Incidentally, designing fully informed consent to the processing of sensitive personal data.
Process
We relied on co-creation with several users and experts within Servier. We produced a first prototype which…was simply rejected! Fail fast, then get it right.
We entirely redesigned our first prototype to better reflect the « seriousness » and professional look & feel expected from contracts. We produced 3 different new options in terms of design, structuring, pictures and icons. Much better.
We then iterated again to further simplify the language and ease the reading. There it was.
Results
A human-centric, yet professional document, easy to understand and engaging. This project is still ongoing and the agreement is currently being tested.
