How to manage labour law risks in a user-centric way?
Challenge
Our client came to us with a strategic need: have large corporate clients better understand the real labour law risks and solutions about freelancing, to boost its development in Europe. How to untangle myths from reality, and help clients fully comply with a complex legal framework?
Process
Given the sensitivity of the topic, which includes criminal sanctions, workshops were not appropriate. We applied full user-centricity through individual interviews of general counsels and purchasing directors to precisely identify their user journey, contraints, needs and expectations.
Our first prototype was then tested through a second round of individual interviews of the same users. We also submitted our prototype to Malt’s external legal advisor, a renown labour law specialist firm.
Results
A clear and precise description and illustration of the freelance legal model. A powerful concept: « real independence is the key to your safety. »
A 2mn sanity check to make business people aware of the impact of their behavior in their everyday job on labour law risks, followed by engaging do’s & don’ts. KPI’s are being measured.
