Privacy Design Sprint for Ubisoft- 2 days to learn, practice and redesign a Privacy Policy

Challenge

At the forefront of an innovative industry, the Ubisoft Legal Division aims to only create legally designed documents in the near-future. To help them reach this goal, and at the initiative of their legal innovation manager, Amurabi crafted a tailor-made training program : further to an initial training, experience the methodology of legal design over a two-day immersive workshop while creating a first prototype of their new privacy policy.

Process

With data privacy lawyers, designers, and a representative group of privacy stakeholders at Ubisoft, we cocreated the new privacy policy tailored for gamers.
The first day was dedicated to defining 4 personae and their user journeys, with a specific focus on personae’s pain points.
We also jointly defined Ubisoft’s core values and the key (non-legal) messages that should be conveyed by the privacy policy to reflect Ubisoft’s identity.
During the week between Day 1 and Day 2, we analyzed all the insights and created a first concept of the new privacy policy, leveraging Ubisoft’s (awesome!) internal assets.

On Day 2, we restructured the policy to solve a maximum of pain points for a maximum of personae, in one single version. We first worked in small groups, then put the results in common. The afternoon was dedicated to redrafting the policy in plain language, keeping exactly the same legal scope. We ended the day with a wrap-up of all the learnings, and a project plan to make the new version a reality. Intense!

Results

After only 2 days with 15 participants (and a “bit” of work from us in between):

– an impactful concept to resonate with gamers, trigger reading and improving understanding
– an entirely new structure of the privacy policy to ease access and action
– about half of the policy redrafted in plain language
– a project plan to finalise within… 3 weeks!! (so we learnt at the end of Day 2)
– an energized legal team ready to follow up with plain language drafting swiftly (with a tiny bit of help from us)
– awesome collaboration between the various stakeholders

What then? Their internal legal designer tested the new version and is working on the new graphic design.

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