Women’s rights : Holding the cards for your rights
Challenge
Because citizens who most need access to their rights are those who benefit from it the least.
Women who are victims of violence or inequalities often feel “alone” although many structures to help them exist.
Recent news have shed light on the difficulties women face when trying to appropriate and exercise their right on a daily basis.
Process
A content/object based the Universal Declaration of Human Rights, to help women fully understand them and most importantly use them when needed. They can take them everywhere (in the streets or at work) not to feel powerless and can use them in the moment or on the long run to defend themselves.
We analyzed the data collected to identify more precisely the problem we were facing : “women don’t feel sufficiently independent or equal to men, so we will create an object which will allow them to realize and exercise their independence, right away.”
Results
A deck of cards illustrated with inspiring feminine figures, quotes to boost confidence, practical information to keep for yourself or to share, or even to oppose them in sensitive situations, when words are difficult to find and express.
