Neurosciences x Legal Design

Publié le 12 . 05 . 2021
Dernière mise à jour 12 . 05 . 2021

🌟Why has #Neuroscience taken a key part in our #legaldesign projects ?

🤬We were a bit shocked when discovering a Berkeley study showing that our brain has been “trained to accept” online T&C’s in fine print and authoritative style. Those boilerplates stimulate an automatic brain response of “I don’t read”, hence the global plague of online blind signing.

Since then, we’ve been digging into the amazing potential of neurosciences to better understand how our brain captures legal information, how to stimulate it to actually read, think and make enlightened choices. And how to better manage change, and measure value we create.

To do so, we developed partnerships with all-star Dominique A., Neurosciences Expert at Neuro@work, and with Mathilde DA ROCHA, PhD in Cognitive Neurosciences, through our User Testing Lab.

What does it mean in practice?

[1/4] The Project Design phase ✏️

As we start new projects, Neurosciences help us

✅ Design a project plan taking into account cognitive limitations, in particular the “fight or flight” response towards what the brain considers as a threat
✅ Enhance user research, for example by creating data-driven personas
✅ Precisely identify what might hook up targeted audience

Amurabi lab
Workshops & Resources

Redesigning contracts

2 days

CHANGING YOUR LEGAL PRACTICE
AND APPROACH TO CONTRACTS
THROUGH THE LEGAL DESIGN
METHODOLOGY

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Digital Transformation - tailored

2 days to be defined - Online

Leading a tailored
digital transformation
of your business through
our user-centric methodology

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Digital Transformation - open to all

1 to 4 half days - Online

Lead the digital transformation
of your business through
our user-centric methodology

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Designing Privacy

1 day

Learn the keys
to understanding privacy issues,
ensuring compliance,
and communicating clearly.

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Tailor-made

Length to be determined

Tailor your Legal Design workshop
to your company’s needs and culture

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Immersive

2 days

UNDERSTAND LEGAL DESIGN
LEARN THE BASIS BY DOING
ANCHOR THE METHODOLOGY
FACILITATE OWNERSHIP

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Discover

1 day

Discover Legal Design
Understand the Basis
Learn by Doing

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