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As pioneers in Legal Design, we like to raise new questions and opportunities. We’ve highlighted our most recent projects, interviews and collaborations – don’t miss out !

Legal Design Digital Exhibition

2019
2018

“What if (good) design could reconcile users with the law?”

At the occasion of Paris Design Week 2019, we showcased 6 of our recent projects in partnership with Kwerk. Here is the digital edition !

DESIGNING PRIVACY ON A GLOBAL SCALE

Moët Hennessy had carefully developed its internal global data privacy policy based on GDPR, to ensure high data privacy standards in each of its “maisons” around the world.

BUT HOW TO ENSURE OWNERSHIP BY ALL THE STAKEHOLDERS, TACKLE INFORMATION OVERLOAD AND HANDLE THE ATTENTION CHALLENGE?

We entirely restructured the policy, by users instead of legal issues. We leveraged design techniques based on neuro-sciences to trigger awareness and engagement. For example, reading time tags on top of each section are proven to increase engagement by 105% (BIT Study July 2019).

Design is now a key factor in data privacy compliance

HOW TO PLUG BUSINESS TEAMS ON LEGAL TOOLS TO MOVE FORWARD?

This global industrial leader came to us to create and design the new interface of their legal division with all their internal clients.

In this project, user-centricity meant designing both for business and lawyers.

Several work sessions included classic design techniques but also a daring initiative: CO-CREATING WITH BUSINESS USERS THEIR IDEAL LEGAL PLATFORM, THE ONE THEY WOULD LOVE TO USE.

Based on all these insights, we created a form that would allow the function: ultra-seamless, engaging and easy to navigate intuitively, that materializes effective, reliable support while being swift and truly business-oriented.

SUPER CHARGING INTERNAL TRAINING BY DESIGNING AWARENESS TOOLS ON LABOR LAW RISKS

What are the real labor law risks when you work a lot with freelancers?
Post digital revolution, needs for new talents are ever increasing. But missions could be temporary. And these talents don’t dream of being employees: developers, UX designers, artistic directors …

When business teams hear “criminal risks”, they consider it’s the lawyers’ job to fix it. But precisely, hidden work, illicit lending of workers etc. depends on the way business interacts the freelancers.

ONE OF THE MOST STRIKING PAIN POINTS? THE LACK OF INTERNAL RESOURCES FOR TRAINING. LEGAL DIVISIONS NEED TO DO EVER MORE WITH EVER LESS.

Among a series of (confidential) documents, we developed a specific tool for business teams : a 2 min sanity check to make them aware of the impact of their every-day behavior on some labor law risks.

Users discover that the “risk bar” evolves as they answer a few simple questions. After this first step, users are guided through do’s & don’ts in the same practical, real-life way.

EMPOWERING USERS IS FUNDAMENTAL IN THE LEGAL DESIGN APPROACH. HENCE THE KEY MESSAGE: “THE SOLUTION IS IN YOUR HANDS!”

DESIGNING COMPLIANCE AWARENESS

Global cost of corruption in 2018 : $2.6 trillion, 5% of the global GDP (World Economic Forum).

$1 trillion bribes paid every year (World Bank).
Yet, compliance is often perceived by companies as a mere constraint in an over-regulated world, often buried under box-checking / meaningless / heavy processes.

WE WANTED TO EFFECTIVELY RAISE COMPLIANCE AWARENESS

How? The first reaction of most people faced with a compliance content is at best indifference, if not push-back. Thus, we leveraged design to induce interaction between the user and the content: the brochure comes with a red filter that the reader has to use throughout the document to discover content and insights – in the web version the red filter appears/disappears by clicking.

Click here to discover the online version.

We leveraged behavioral science and criminology research that shows the crux of white-collar crime is “rationalization” of unethical conduct: words and phrases offenders use to make bad behavior seem appropriate (Todd Haugh, “The trouble with corporate compliance programs”, MIT Sloan Management Review, 2017). That’s why we chose strong values, expressed in clear, non-legal terms: they trigger the users’ “ethical monitor”, combatting the “by-default” intuitive and self-preserving decision-making process.

GENERAL TERMS OF PURCHASE THAT MAKE PROJECTS FLY

Blind signing: 91 % to 97% of online B to C contracts (2017 Deloitte study).

Fine print trained our brain to blind sign. Research showed that fine print, authoritative look-alike contracts trigger the “systematic” response in our brain: “no use to read” (Rainer Böhme, Stephan Köpsell).

But Airbus’ innovation lab, Airbus Exo Alpha, was not happy with the status quo.Their moto? “Massive Transformative Purpose”. Airbus needs strong suppliers who immediately understand what they have to do and easily catch the Terms of Purchase.

HOW DID WE DO IT? USER CENTRICITY.

We identified users’ main pain point: who has to do what? We leveraged design as a conception method, to solve problems, using swim lanes. Client’s obligations to the left, Suppliers’ obligations to the right.

THE FUTURE OF CONTRACTS IS RIGHT HERE.

DESIGNING PROSPECT ENGAGEMENT IN A COMPLEX BIDDING PROCESS

How to design a solution that champions reversibility solutions to support Geodis achieving greater success at the bidding stage?

In a complex, lengthy bidding process, prospects wonder: “What if we change our mind?”

That was the point of Geodis’ “reversibility offer” : reassure prospects at the bidding stage.

But how to convey such complex messages in an engaging yet precise way? And how to present golden clauses to implement the reversibility offer from a contractual standpoint that would not put off prospects?

WE TOOK ON THE CHALLENGE!

User-centricity full-on: we conducted several user workshops and interviews, in the US, Latin America and Europe.

Form follows function. To convey the key messages – transparency, control regained by the client and “make-it-work” approach – we designed an “inner world”, a dome in which prospects can dive to find the answers they’re looking for.

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Very innovative
and inspiring,
bravo !
Laurent Tari,
head of France Legal Team
at Amazon Web Services
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