“What if (good) design could reconcile users with the law?”
Designing privacy on a global scale
But how to ensure ownership by all the stakeholders, tackle information overload and handle the attention challenge?
We entirely restructured the policy, by users instead of legal issues. We leveraged design techniques based on neuro-sciences to trigger awareness and engagement. For example, reading time tags on top of each section are proven to increase engagement by 105% (BIT Study July 2019).
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How to plug business teams on legal tools to move forward?
In this project, user-centricity meant designing both for business and lawyers. Several work sessions included classic design techniques but also a daring initiative: co-creating with business users their ideal legal platform, the one they would love to use.
Based on all these insights, we created a form that would allow the function: ultra-seamless, engaging and easy to navigate intuitively, that materializes effective, reliable support while being swift and truly business-oriented.
Drag the slider to dive into the CAC 40 project!
Super charging internal training by designing awareness tools on labor law risks
Post digital revolution, needs for new talents are ever increasing. But missions could be temporary. And these talents don’t dream of being employees: developers, UX designers, artistic directors …
When business teams hear “criminal risks”, they consider it’s the lawyers’ job to fix it. But precisely, hidden work, illicit lending of workers etc. depends on the way business interacts the freelancers.
One of the most striking pain points? The lack of internal resources for training. Legal divisions need to do ever more with ever less.
Users discover that the “risk bar” evolves as they answer a few simple questions.
After this first step, users are guided through do’s & don’ts in the same practical, real-life way.
Empowering users is fundamental in the legal design approach. Hence the key message: “The solution is in your hands!”
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Designing compliance awareness
$1 trillion bribes paid every year (World Bank).
Yet, compliance is often perceived by companies as a mere constraint in an over-regulated world, often buried under box-checking / meaningless / heavy processes.
We wanted to effectively raise Compliance awareness
How? The first reaction of most people faced with a compliance content is at best indifference, if not push-back. Thus, we leveraged design to induce interaction between the user and the content: the brochure comes with a red filter that the reader has to use throughout the document to discover content and insights – in the web version the red filter appears/disappears by clicking.
Click here to discover the online version.
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General Terms of Purchase that make projects fly
Fine print trained our brain to blind sign. Research showed that fine print, authoritative look-alike contracts trigger the “systematic” response in our brain: “no use to read” (Rainer Böhme, Stephan Köpsell).
How did we do it? User centricity.
We identified users’ main pain point: who has to do what? We leveraged design as a conception method, to solve problems, using swim lanes. Client’s obligations to the left, Suppliers’ obligations to the right.
The future of contracts is right here.
Drag the slider to dive into the Airbus project!
Designing prospect engagement in a complex bidding process
In a complex, lengthy bidding process, prospects wonder: “What if we change our mind?”
That was the point of Geodis’ “reversibility offer” : reassure prospects at the bidding stage.
But how to convey such complex messages in an engaging yet precise way? And how to present golden clauses to implement the reversibility offer from a contractual standpoint that would not put off prospects?
We took on the challenge!
User-centricity full-on: we conducted several user workshops and interviews, in the US, Latin America and Europe.
Form follows function. To convey the key messages – transparency, control regained by the client and “make-it-work” approach – we designed an “inner world”, a dome in which prospects can dive to find the answers they’re looking for.
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