The Secretary General of ICC Belgium, Mathieu Maes had a strong ambition: raise awareness and induce action on compliance among companies in Belgium, in particular SMEs, relying on values (not fear marketing, or tick-the-box…).
The starting point was a powerful and beautiful text by Mathieu, « Unbox compliance » that for once, did not require changes in the Legal Design process! The design challenge was to create a format that would reflect the unboxing concept and engage the user to interact with the document. We developed a daring prototype, that was first refined through co-creation sessions with ICC Belgium, then tested during a user workshop in Brussels. Workshop insights enabled us to significantly add value to our initial concept: restructuring and more meaningful use of the object.
Amurabi Agency created an intriguing object, in which part of the text can only be discovered through a red filter, that reveals meaningful information. A form of nudge, which gently prompts the user to interact with the document, hence interact with compliance. A starting point to then induce a change of behavior? KPI’s are being measured. Check out the online version!