Compliance programs

"How to advocate compliance by values?"

The Brief

The Secretary General of ICC Belgium, Mathieu Maes had a strong ambition: raise awareness and induce action on compliance among companies in Belgium, in particular SMEs, relying on values (not fear marketing, or tick-the-box…).

The Process

The starting point was a powerful and beautiful text by Mathieu, « Unbox compliance » that for once, did not require changes in the Legal Design process! The design challenge was to create a format that would reflect the unboxing concept and engage the user to interact with the document. We developed a daring prototype, that was first refined through co-creation sessions with ICC Belgium, then tested during a user workshop in Brussels. Workshop insights enabled us to significantly add value to our initial concept: restructuring and more meaningful use of the object.

The Results

Amurabi Agency created an intriguing object, in which part of the text can only be discovered through a red filter, that reveals meaningful information. A form of nudge, which gently prompts the user to interact with the document, hence interact with compliance. A starting point to then induce a change of behavior? KPI’s are being measured. Check out the online version!

"How to ensure actual reading, understanding and implementation of a compliance engagement letter?"

The Brief

This large, decentralized group challenged us to create a compliance engagement letter that general managers of hundreds of subsidiaries would actually read, understand and implement – for real. How to avoid blind signing on key issues such as anti-corruption and AML?

The Process

For practical reasons, a user workshop by Amurabi was not feasible. We thus relied on our extensive and hands-on experience of compliance and usual users’ reactions to identify the main pain points. We then a work session with the legal and finance divisions to confirm or infirm our assumptions, and refined our analysis. We created a first prototype, which was then tested, refined and finalized.

The Results

An engaging document which guides the user through legal concepts in a simple and practical way, while retaining full legal accuracy. « The journey of a euro » was created to raise awareness among business teams on the potential consequences of projects – hence money flows- on compliance with complex regulations and contractual obligations.

"How to create engaging and truly efficient internal training?"

The Brief

CGI trusted Amurabi to redesign a series of internal trainings, to make them truly accessible, engaging and actionnable.

The Process

We organized a workshop with the main users of the training: a representative selection of the main business people concerned. The aim was to go through their user journey when faced with the legal issues at stake, identify their main pain points and expectations.

The Results

A visual and interactive designed presentation used a main support for training. Through the training, the right legal information is delivered to user at the right time, taking into account their journey, to ensure full understanding and avoid information overload.

Designing data privacy compliance on a global scale

The Brief

Moët Hennessy had carefully developed its internal global data privacy policy based on GDPR, to ensure high data privacy standards in each of its “maisons” around the world. But how to ensure ownership by all the stakeholders, tackle information overload and handle the attention challenge?

The Process

We entirely restructured the policy, by users instead of legal issues. We leveraged design techniques based on neuro-sciences to trigger awareness and engagement, by putting reading time tags on top of each section for example.

The Results

A group policy dealing with complex and wide ranging privacy issues, to be rolled out throughout 30 subsidiaries. Based on the insights we collected from users, we determined each role and designed the entire policy based on their respective journey. Delivering the right information, at the right time.