Our client Geodis contacted us to highlight the value of their Supply Chain Outsourcing process, and empower them to best explain this complex process to their prospects. They wanted us to create a Create a visual depiction of the full user journey from the bidding process to the life of the contract, once signed Our goal was to put the emphasis on the indispensable collaboration between the client and Geodis, as the key of success of any Supply Chain Outsourcing project.
Further to user workshops and interviews, we worked in depth on the visual representation of value generated by the collaboration between Geodis and their clients. We imagined a cosmology in which the two parties exchange ideas and share values to achieve a successful project. The color gradient symbolizes the value created, which exceeds the sum of the two worlds taken on their own. Leveraging user research and insights, we inserted several persons in the graphic design, underlining the importance of the prospect’s/client’s active participation throughout the project. The spheres evolve through the different stages of transformation, as their color shows.
An impactful representation of value created by the collaboration between Geodis and their prospects. A 360° visualization of the whole SCO journey highlighting the benefits of the collaboration with prospects through a 5 year process. Our document reflects Geodis’ core values : Cutting-edge innovation, high professionalism and empathy with the client – revealing their strategic position throughout the SCO project.