Privacy

"Designing privacy on a global scale"

The Brief

Moët Hennessy had carefully developed its internal global data privacy policy based on GDPR, to ensure high data privacy standards in each of its “maisons” around the world. But how to ensure ownership by all the stakeholders, tackle information overload and handle the attention challenge? 

The Process

We entirely restructured the policy, by users instead of legal issues. We leveraged design techniques based on neuro-sciences to trigger awareness and engagement, by putting reading time tags on top of each section for example.

The Results

A group policy dealing with complex and wide ranging privacy issues, to be rolled out throughout 30 subsidiaries. Based on the insights Amurabi’s team collected from users, we determined each role and designed the entire policy based on their respective journey. Delivering the right information, at the right time.

Design is now a key factor in data privacy compliance.

"How to convey key messages on a GDPR survey to have an impact?"

The Brief

Dalloz, Editions Legislatives and AFJE, in partnership with Data Legal Drive trusted Amurabi to create an impactful content to convey the results of a study on the implementation of the GDPR, one year after its entry into force.

The Process

Data visualisation always starts with deeply analyzing the data: what is the most striking, strategic, unusual… Then, visually brainstorming the form it could take to best reflect the meaning. Here, GDPR seemed like a series of mountains to climb, which gave us our starting point for the visualization.

The Results

An eye-catching one-pager, which immediately conveys the key message: companies are working hard to comply, but are hardly half-way through. We also created a dynamic online version, on which you can select the information that is most relevant for you, and which is constantly being updated. Check it out here check out here: http://webcam-rgpd.datalegaldrive.com

"How to ensure informed consent to the processing of sensitive data?"

The Brief

Servier came to us as part of a strategic initiative: patient centricity.
How might we design partnership agreements with patient associations, and individual patients, to ensure empathy without condescendence, full clarity and accessibility while acknowledging patients’ expertise? Incidentally, designing fully informed consent to the processing of sensitive personal data

The Process

We relied on co-creation with several users and experts within Servier. We produced a first prototype which…was simply rejected!
Fail fast, then get it right. We entirely redesigned our first prototype to better reflect the « seriousness » and professional look & feel expected from contracts. We produced 3 different new options in terms of design, structuring, pictures and icons. Much better. We then iterated again to further simplify the language and ease the reading. There it was.

The Results

A human-centric, yet professional document, easy to understand and engaging.
This project is still ongoing and the agreement is currently being tested.